She’s a “catalog girl,” which means she’s a favorite model for companies, such as JC Penney, Academy and a slew of East Coast catalog businesses. Makeup artist Bruce Dean finishes Chaney’s look, while her two young daughterswait quietly in a nearby room.Ĭhaney strikes a pose with ease and grace. She’s shooting images for her new portfolio, which will be shown to prospective clients. It’s about being genuine and real.” Career longevityĪt John Conroy’s photography studio in Houston, Chaney quickly sheds her jeans and T-shirt for a Robert Cavalli dress and thigh-high boots. That’s what is giving more 40-plus models more work. And they want to see real women who look young. “And they’re not willing to forgo beauty in tough times. “Women want to look and feel young, not be young,” says Cohen. Even in the current recession, women are snapping up beauty products at record rates. “Baby boomers are the fastest growing market so, for a company, brand power is recognizing the importance of maturing customers.”Ĭohen says makeup and beauty products, particularly anti-agin g formulas, rank behind only children’s toys and video games as top-selling retail categories. “We would love to believe that all companies have this philanthropic need to market to everyone, but the reality is it’s about appealing to the market,” says Marshal Cohen, chief industry analyst of The NPD Group Inc., a national trend marketing firm. Dove, for example, has launched its Campaign for Real Beauty and features real women - with blemishes and cellulite - of all ages in print ads and television commercials.īut observers say it’s a smart business move to tap into the pocketbooks of an aging female population. Some companies appear to be making a social statement by embracing a more mature image of beauty.
And Christie Brinkley, the 1970s icon who is now 51, represents CoverGirl’s new Advanced Radiance cosmetics line. Favorite Instagram to follow? I'm not really a follower, but I'm definitely following now.L’Oreal Paris. Ideal traits in a romantic partner? I can like a girl who looks good, but I can only love a girl if we laugh a lot together. Do you have a special name for any of your poses, like "Blue Steel"? I have a pose called "The Napoleon" where I look away from the camera and squint my eyes. As crazy as it sounds I'd like to climb Everest someday. What's the best part about the summer? Girls in bikinis, for sure! Dream vacation getaway? Any place off the beaten trail. What is/was your favorite class in school? I don't like sitting in classrooms. It isn't just about money, it's about how impressed and proud my parents were about my modeling performance. I had earned more money than my parents salaries in a work year. Name: Liviu Age: 17 Agency: MRA Models, Success Paris, WhyNot Milan Instagram Handle: Astrological Sign: Scorpio What's the highlight of your career so far? At age of 16 years old, after my first Japanese contract, I returned home with a large amount of money, and I was excited and confused in the meantime. Ideal traits in a romantic partner? Easy going and a great sense of humor. Do you have a special name for any of your poses, like "Blue Steel"? Haha, no.
People seem happier, the streets are busy, and there's just a general sense of freedom! I'm looking forward to Glastonbury, and a trip to Ibiza with all my mates. What's the best part about the summer? The sun, sea, and festivals! London changes in the summer. What is/was your favorite class in school? English-I find it the most interesting, the teachers are great, and it really helps with lyrics. I'm currently doing some work with River Island and the team involved have been great and really enjoyable.
Regarding the modeling, I've enjoyed all of it really. We're currently in talks with some labels so it's looking positive. Name: Rafferty Law Age: 18 Agency: Select Men Instagram Handle: Astrological Sign: Libra What's the highlight of your career so far? My band, Dirty Harrys, we've had some amazing gigs lined up.
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